Increasing Awarness of Andropause Article Example | Topics and Well Written Essays - 1000 words

Increasing Awarness of Andropause - Article Example A. Vermeulan proposed in his article Andropause that Menopause is comparably a general issue which is associated with females’ hormonal deficiency in their middle age. On the other hand, Andropause is a similar health issue, which is associated with men’s hormonal deficiency. It is a general issue with aging men, which is often not identified. A research by Rabih A. Hijazi and Glenn R. Cunningham reflects that there is 30 percent of American men falling in the age group of 60 to 70 years, and 70 percent American men falling in the age group of 70 to 80 years, who are suffering from this particular health issue. The problem of Andropause can potentially cause several other significant health issues, in addition to psychological problems, which are often associated with it. It is pertinent to spread awareness regarding the issue of Andropause, by which severe potential risk factors associated with it can be reduced to a significant extent. In order to increase the awareness of Andropause among men, it is essential to explicate the problem along with its causes and symptoms followed by the possible diagnosis for Andropause. Andropause is a term that depicts a set of effects demonstrating their presence in few aging men, which are to some extent similar to women’s problem of Menopause. In Andropause, the production of sperm in the body along with the level of testosterone decreases. In the male body, muscle mass, facial hair, deep voices and the pattern of body hairs are dependent upon testosterone. Testosterone is a hormone which plays a significantly important role in the development of a male body. Andropause is highly associated with a decrease in the level of testosterone, which is a male hormone. An estimate (as mentioned by Robert S. Tan in his book The Andropause Mystery) proposes that the level of testosterone decreases in men after the age of thirty. This decrease is approximately 10 percent in each deca de after a man has crossed 30 years of age. This gradual decrease in the level of testosterone leads to the problem of Andropause in which a male encounters several physical and psychological issues which are often counted as symptoms of Andropause. There are several causes for Andropause in which the most common and significant is mentioned above, which is a deficiency in the level of testosterone in the male body. As Vermeulan describes, when a man ages, his body begins to produce a lower amount of testosterone. In addition, there is another hormone that acquires a significant amount of testosterone from the blood. This hormone is known as Sex Hormone Binding Globulin (SHBG). The level of testosterone gradually starts to decrease in the aging man, due to those two factors. The level of testosterone in the body, which is not being acquired by SHBG is known as bioavailable testosterone, which can be utilized by the body as the term demonstrates. Those men who are most likely to have the problem of Andropause possess a substantially lower amount of bioavailable testosterone in blood circulating in their bodies. Those tissues, which are stimulated by the level of testosterone, receive low quantity of it due to a lower level of testosterone in the blood. This phenomenon can potentially cause several physical as well as mental changes in the affected individual. As the biological cause of Andropause has been explicated, there are several symptoms by which an individual can be diagnosed as having the problem of An

Str Essay Example | Topics and Well Written Essays - 2500 words

Str - Essay Example Trends in the alcohol market Because Pernod Ricard produces many branded products, it is necessary to focus only on the alcohol industry which makes up the majority of their business success and market share against competition. As the business extended into more foreign markets, as identified by the case study, Pernod Ricard required a new structure philosophy to ensure that the business could operate effectively and competitively against large-scale alcohol producers. This required a decentralisation strategy in order to create an environment where sub-units of the company were empowered to act as their own consultant businesses. Taking ownership of individual development with a cross-functional ability to inter-link independent, self-managed divisions was in response to labour-based trends for productivity and support as well as producing a world-class business capable of revenue growth. Heavier emphasis on branding as identified in the case leads to the logical conclusion that th is business relies on marketing and operations in response to consumer trends. A detailed PESTEL analysis identified key competitive or non-competitive activities at the social level that impact consumer buying perception about consumer products. Heineken, a brand operating in the adult liquor markets internationally, refocused its previous position on quality as a competitive tool and adopted new packaging concepts to gain consumer interest, such as the mini-keg bottling format (Beverage World 2009). Even though this is not a direct competitor, the beer brand experienced a 100 percent increase in sales whilst other companies that did not restructure packaging experienced only a dismal 1.7 percent increase in sales volume (Beverage World). This is driven by consumer sentiment and their current buying trends that makes advertising through innovation a success factor for alcoholic beverage producers. However, this is problematic for Pernod Ricard due to the high regulatory influence t hat exists in foreign and/or domestic markets regarding the responsible use of advertising that depicts alcoholic products. â€Å"The Group (PR) has signed several voluntary self-regulation codes, which impose restrictions on the advertising of and promotions for alcoholic beverages† (pernod-ricard.com, 2010, p.3). The business recognises not only the restrictions placed on advertising, a key success factor for many of today’s businesses in multi-national markets, and places an emphasis on voluntary corporate social responsibility. Similar CSR efforts as an adaptation to existing business strategy has been identified in Anheuser-Busch, a leading alcoholic beverage producer, that â€Å"takes its role seriously†¦(and) has long invested in the communities where (they) live and work† (anheuser-busch.com, 2007, p.3). The efforts undertaken by this non-competitive entity only reinforces that business must restructure and change their strategic focus in order to r emain in control and flexible to meet key trends that impact buying behaviour. Like any other business, it is often in a servant position due to economic trends that affect customer disposable income and their product preferences. The technological